Press Kit

At the centre of Morld is a map that grows. Tap start before you head out and your route draws itself in real time, with background tracking continuing while the screen is locked. Walk the same street once and it renders blue; twice, yellow; three times or more, red. The heatmap means you never have to read a statistic to recognise your own pattern. Photos taken mid-walk drop onto the route as geo-tagged posts.

The reward layer sits on top of Apple HealthKit. With the user's permission, Morld reads step count and walking distance, then settles them the following day into two point types: MPoint, which drives membership tier, and MToken, which can be withdrawn subject to the platform's rules. Settlement is triggered when the user opens the app rather than pushed automatically in the background. Free accounts have a daily base allowance; subscribers are not bound by it.

The membership card is Morld's answer to what exercise should be recorded as. Named MORLDBANK EXPRESS, it is deliberately built like a credit card — chip, number, cardholder signature — except the tier is set by distance walked, not money spent. Its six levels (White, Silver, Gold, Platinum, Diamond, Black) each carry their own card finish and engraved border, at thresholds of 0, 1,000, 10,000, 50,000, 150,000 and 500,000 points.

Training runs on on-device pose recognition. Follow the coach's video and the camera compares your skeleton in real time, scoring you from 0 to 100. The skeleton can be rendered in mechanical, neon or line styles, and placed side by side with the coach. When the system detects you falling behind, the video pauses itself and only resumes once you clear the score threshold — nothing gets waved through.

Socially, Morld's kindred map surfaces other users walking within 50 metres. After a session you can post, start a poll or leave a comment, with cross-language comments translated automatically. An achievement system spans ten themed groups, covering exploration, streaks, milestones and community.